Can We Benefit From Changes in Fashion Revolution?

With technology advances, especially the invention of sewing machine, changed clothing production from tailor-made to ready-made wear fashion. The Industrial Revolution also nourished the growth of a large middle class, which demanded and could afford fashion at every price level. As such, fashion became available to everyone, instead of just the wealthy few.

Fashion has also been influenced by the changing status of women and by the changing roles of both sexes. With rising standard of living, people are more conscious of quality of styles and materials used.

With competition, apparel manufactures and retailers seek cheaper labour all around the world. Nowadays, we can considerably find apparels with labels 'Made in China', 'Made in India' or ' Made in Thailand'

Overtime, apparel customer demand has caused the fashion industry to convert from a manufacturing to marketing focus. Manufacturers and retailers now study demographic and psycho-graphic trends and databases to learn about consumer preferences like best selling apparels and define target markets.

Endorsements by celebrities are gaining a lot of acceptance. If Michael Phelps endorsed a particular brand of swim suit, won't you consider it if the price is just a little bit more. This is human nature – 'the sense of belonging – belonging to the great”.

In short, fashion executives at every level of the industry need to understand how the fashion business developed as a basis for their education. Lessons in history help them to make decisions for today and for the future. It is also interesting to see how ideas from the past are often reinterpreted for today's fashion. Looked at the Mini skirts and Mod look of the 60s, they come and go overtime, isn't it?